I went to the car wash on Friday, and while I was waiting, I read the following sign:
Due to heat variations during the wash, any pebble marks, bruises, or fractures in the glass might turn into crack, which is beyond our liability.
Clearly, the California Hand Car Wash in Glendale is missing out on a lucrative business opportunity.
You can find more of the interesting word usements I structure* on Apple.com.
Read my article, Better Writing Through Design, on No. 242 of A List Apart.
Pick up issue 176 of .net magazine to read my thoughts on creating outstanding web copy.
Watch a video of the Design Eye for South By panel at SXSW Interactive 2008. Or view the slide deck at DesignEye.org.
*With apologies to Harris K. Telemacher.