I can't possibly be the first person to blog about this, but I just gotta.
Every night, on my drive home from work, I pass two McDonald's bus shelter ads. One of them features a woman grinning wildly and gazing up at a bunch of Chicken McNuggets. The copy reads: "I love 'em as much as my kids!" Holy shit! Those must be some truly delicious Chicken McNuggets! Either that, or your children are hellspawn.
The other ad features an elderly gentleman looking slyly at a stack of pancakes as the words "Pour it on me, baby!" hover above his head. Eep.
You can find more of the interesting word usements I structure* on Apple.com.
Read my article, Better Writing Through Design, on No. 242 of A List Apart.
Pick up issue 176 of .net magazine to read my thoughts on creating outstanding web copy.
Watch a video of the Design Eye for South By panel at SXSW Interactive 2008. Or view the slide deck at DesignEye.org.
*With apologies to Harris K. Telemacher.