I can't possibly be the first person to blog about this, but I just gotta.
Every night, on my drive home from work, I pass two McDonald's bus shelter ads. One of them features a woman grinning wildly and gazing up at a bunch of Chicken McNuggets. The copy reads: "I love 'em as much as my kids!" Holy shit! Those must be some truly delicious Chicken McNuggets! Either that, or your children are hellspawn.
The other ad features an elderly gentleman looking slyly at a stack of pancakes as the words "Pour it on me, baby!" hover above his head. Eep.
You can find more of the interesting word usements I structure on Apple.com.
Read my article, Better Writing Through Design, on No. 242 of A List Apart.