I just saw an online recruiting ad for the U.S. Navy that says "Kicking butt is mandatory. Taking names is optional."
Sounds a bit like "shoot first, ask questions later," doesn't it? Did the Bush Administration's PR team do a little pro bono work for the Navy? After all, they did come up with the classic "Mission Accomplished."
You can find more of the interesting word usements I structure* on Apple.com.
Read my article, Better Writing Through Design, on No. 242 of A List Apart.
Pick up issue 176 of .net magazine to read my thoughts on creating outstanding web copy.
Watch a video of the Design Eye for South By panel at SXSW Interactive 2008. Or view the slide deck at DesignEye.org.
*With apologies to Harris K. Telemacher.