There really should be awards for museum placard rhetoric. My vote for the Golden Shovel goes to whomever wrote this bit of gilded bullshit for "Anti-Mass," an amazing installation piece by Cornelia Parker, in the De Young museum:
This sculpture is constructed from the charred remains of a Southern Black Baptist church that was destroyed by arsonists. In the title, Parker uses the word "mass" as a reference to both the elemental substance of the universe and the sacramental ritual at the center of Christian faith. The seemingly unrelated realms of science and religion are thus brought together in a metaphoric insistence on the power of creativity over violence and destruction. Parker's cube appears to defy gravity, providing a monumental object for quiet meditation and reflection.
You can find more of the interesting word usements I structure* on Apple.com.
Read my article, Better Writing Through Design, on No. 242 of A List Apart.
Pick up issue 176 of .net magazine to read my thoughts on creating outstanding web copy.
Watch a video of the Design Eye for South By panel at SXSW Interactive 2008. Or view the slide deck at DesignEye.org.
*With apologies to Harris K. Telemacher.