Present Imperfect

read.

Dare to be absorbent. | March 04, 2007

I bought some paper towels at Target the other day. The package was labeled “Expressions!” or “Inspirations!” or possibly “Inspirational Expressions!” Halfway through the second roll, I started reading my paper towels. This is what they have to say:

Dare to be feisty.
Let your dreams guide your steps.
Laughter is life’s sunshine.
Each life needs its own quiet place.
Breathe in the joy of the moment.
Smiles are for sharing, always carry a spare. [My paper towels use comma splices.]
Peace is a journey, not a destination.
Discover the magic within yourself.
Find the wonderful in today.
Let the world surprise you every day.
Gratitude is an attitude of Love. [My paper towels also use inexplicable initial caps.]
Be beautiful, be yourself.
Make a difference.
Dare to live well! [In a feisty way, presumably.]
Bless this Mess!
Good moods are Contagious!
Dance in the direction of your dreams.
Sing a song of Rainbows.
Listen to your heart.
Write yourself a happy ending.

I hate my paper towels and I want to kill them.

Written elsewhere.

You can find more of the interesting word usements I structure* on Apple.com.

Read my article, Better Writing Through Design, on No. 242 of A List Apart.

Pick up issue 176 of .net magazine to read my thoughts on creating outstanding web copy.

Watch a video of the Design Eye for South By panel at SXSW Interactive 2008. Or view the slide deck at DesignEye.org.

*With apologies to Harris K. Telemacher.